Blog
Measured, then written down.
What Apple's data actually says about App Store search. Every figure here was measured by this service, and each post says when.
2026-09-24
What Apple Ads popularity is, and what it isn't
Apple's 0–100 keyword popularity, measured on a real account: no campaign needed, the same value in every storefront, and a floor of 5 that means “too small to say”.
2026-09-24
How an App Store keyword rank is measured
A rank is a position in the list Apple returns for a phrase. Why “not in the 200 returned” is not rank 201, why the depth varies, and why two markets never average.
Compared